While Victoria Beckham is causing a buzz with the Spice Girls concert, David Beckham is causing quite a different stir – and it’s underwear-related. No, he didn’t forget them.

Instead, David Beckham modeled for an Armani underwear ad (to the delight of every straight female and every gay male) and his posing spiked sales up 50 percent in similar briefs, and the Emporio Armani brand has gone up 3o percent. That is the power of advertising – the time is now, guys.

And, Victoria is saying that despite rumors, the pic is all David.